Jennyfer: Supporting Teams and HR During Times of Crisis with Compassion

The situation before Qualisocial

“Jennyfer is an iconic brand that should have celebrated its 40th anniversary... but the company closed and was liquidated in June 2025. As HR Director, I had to reconcile legal rigor and human responsibility.” - Nadia Ghodhban, ex-HRD Jennyfer

The aim was to supporting employees in a context of great uncertainty, to recreate the framework and transparency, and to maintaining dignity and meaning despite the crisis.

The concrete challenges

Jennyfer went through:

• A PES in 2021
• Judicial receivership in 2023
• A liquidation in 2025

These situations generate fatigue, anxiety, discouragement, anger and collective shock. The HR mission was twofold: support vulnerable employees while protecting and supporting HR teams, which are themselves highly exposed.

The main challenges:

• Preserving the dignity of employees and prevent them from feeling abandoned or devalued
• Restoring clear landmarks and a reassuring environment in the face of uncertainty
• Supporting the most vulnerable and preventing psychosocial risks
• Support HR and managers so that they can act calmly and effectively

Why be well supported in a PSE

• La transparent communication helps to limit rumours and anxiety.
• La structuring the support (toll-free number, WhatsApp channel, webinars, regular notes) secures employees and maintains dialogue.
• Les HR teams are exposed on the front line : methodological and emotional support is essential to enable them to perform their role effectively.
• The psychological support Fragile employees reduces the risk of prolonged suffering and promotes collective resilience.

A tailor-made partnership

“Qualisocial has been an essential partner: structuring prevention, supporting HR on the front line and providing method, listening and serenity.” - Nadia Ghodhban, ex-HR Director Jennyfer

With Qualisocial, Jennyfer has developed several devices:

• Digital platform : sharing practical resources and information on PES rights, arrangements and stages
• Regular webinars and briefings : explain the procedures and maintain a transparent dialogue
• Toll-free number and WhatsApp channel : answer questions and secure employees
• Support for HR and managers : coaching and methodological support to manage emotional load and complex situations

Two main levers:

1. Collective culture and transparent communication : maintaining clear guidelines, stabilizing dialogue and reassuring teams.
2. Individual support and psychological support : listen, guide and secure each employee, while strengthening the resilience of HR and managers.

This dual approach makes it possible to prevent emotional exhaustion, to maintain cohesion and to protect the mental health of all, both in the emergency of PES and in the long term.

Benefits and concrete results

• Preservation of dignity and meaning despite liquidation
• Structured support for employees in each PSE
• Strengthening the resilience and collective strength of the HR team
• Maintaining a transparent and regular dialogue
• Reducing anxiety and securing employees at every stage

“In these moments, the HR manager is a pillar, but a pillar is not an isolated rock. It needs to be supported to stay sturdy. Qualisocial allowed us to breathe, to take a step back and to keep the energy to support our teams with serenity and dignity.” - Nadia Ghodhban, ex-HR Director Jennyfer

Jennyfer's vision

“Even in the end, there can be meaning, dignity, and collective courage. A crisis doesn't reveal what a business does, it reveals what it is. Qualisocial has allowed us to support our employees and our HR teams in this human and structured dimension.” - Nadia Ghodhban, ex-HR Director Jennyfer

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